Millions upon millions of men and women use gold daily to adorn their bodies. We all use electronics that have trace amounts of gold in them. Gold is used in dentistry, medicine, aerospace, and elsewhere. More than two-thirds of newly produced gold is utilized this way. Meaning, gold has utilization capacity and we can use gold to compare it with other goods or services. In that way we can determine whether gold is overpriced or underpriced. For example, we empirically know that a gram of gold has lower utilization capacity than a car, and higher utilization capacity than an egg. So if it is priced above a car, we would immediately know it is overpriced. If it is priced below an egg, we would immediately know it is underpriced. In short, things with utilization capacity are not scams.