The fact that you say power is sent through the air in your ANN (Our Crypto-Tag does not run on battery. Once scanned by an NFC enabled mobile device, power is sent through the air and the Crypto-Tag will automatically authenticate the product.) makes me doubt this projects validity. A child could have come up with something more creative than that.
But nevertheless, no one came up with anything better, right? No one managed and solved the problem of counterfeiting. No one.