Using crypto has a ton of benefits that the majority of the population aren't aware of because of its technological nature. Makes it seems much more complicated than it is.
You get to have control over your funds, transactions are cheap, and no one can know how much money you have (financial privacy), etc. Most people would understand these things.
Why isn't this being promoted? Why is there no crypto lobby?
For example, pharmaceuticals are complicated in nature, but there is so much advertising making their benefits understandable and it works extremely well lol.
Decentralization won't happen if people aren't aware.
Marketing may indeed increase the demand on any asset but on the other hand one might think, if the product is good why do we need marketing? It should sell itself without it.
Many projects who were depended on heavy marketing is around no more. I am not saying marketing isn't important and we should avoid it completely in fact, marketing on bitcoin is happening everyday. Both companies and users do it by using bitcoin. Just look at the demand, no other coin has the btc's demand.
Other projects like ripple, eth, bcash have CEO's
Bitcoin doesn't have a CEO. It doesn't rely on backing of a big company neither. Instead, Bitcoin relies on its users and many smaller companies which use bitcoin every day.
Take bcash (ABC) for example:
It relies on bitcoin.com (Roger Ver) and bitmain's (Jihan Wu) support. It has nothing else. Without these companies bcash (ABC) is no more.
Same goes for bcash(SV). Without Calvin&Wright, it won't exist.
When you think about bitcoin however; There are hundreds of small-mid sized companies. Maybe none of them as big as bitmain but when they all come together, we are bigger than all of these shitcoins.