Using crypto has a ton of benefits that the majority of the population aren't aware of because of its technological nature. Makes it seems much more complicated than it is.
You get to have control over your funds, transactions are cheap, and no one can know how much money you have (financial privacy), etc. Most people would understand these things.
Why isn't this being promoted? Why is there no crypto lobby?
For example, pharmaceuticals are complicated in nature, but there is so much advertising making their benefits understandable and it works extremely well lol.
Decentralization won't happen if people aren't aware.
The hype bubble of 2017 can in reality be understood as an extremely large marketing campaign - and it was very successful in attracting fools to buy Bitcoin
Now all the fools have Bitcoin and the early founders have sold at high prices - and now the fools ask whether someone wants to run marketing on Bitcoin ?
HA HA HA HA HA.....
Hypes are not mainstream marketing and these do not really target to educate people. What happened during late 2017, was pure hype! A lot of brokers and middlemen earned a good amount of commissions as well during that time! What OP is asking is about the educational marketing campaigns which will target to educate the potential mass about the benefits of using cryptos!
I personally do not think that such marketing efforts will ever be taken up because we don't have a general council or an authority body (that's what decentralization is)! It can be marketed through only businesses that are active in cryptospace.
The current legal framework is pretty confusing worldwide and that's the reason why businesses are shying away from accepting cryptos as a payment. As the legal framework will become clearer and structured, a lot more businesses will start accepting it and showing it to the mass. Marketing theough businesses will start at that point, not before!