I also vote for lowering the 25 ETH limit. The profit maximum is probably with a lower limit and more participants.
Crypto and ICOs should be for everyone, not just accredited investors. Not that 25 ETH is accredited, far from it (unfortunately), but it's still a lot to most people.
From what I know so far is they don't have any interest to sell their tokens to some random people.
Theyre even asking for what other value the investors can bring/give to the project if they invest. Theyre looking for serious investors.