When the price rises sharply, it will attract people's attention. Similarly, when the bubble bursts, it can also attract people's interest. Those who have been belittle the bitcoin before can come out and claim that "the one that I said before is correct, those who buy bitcoin are idiots."
As of matter of fact many people really attract the sharply price because they know that it very valuable so the tendency is they will buy it and they think store it. The reason why they will store it is the price simply because everything will become more valuable especially if you will store it for a long like if you hold your token there is chance you can gain more income and money.