Because of crypto value volatility, business sectors won't risk tokenizing their product. Maybe few decades from now when adoption rate will reach 100% and when crypto values achieve stability, I bet that's the right time for some businesses to make use of the technology at the highest level possible. Don't worry we are moving forward to that moment in time that everything we purchase will be tokenized and hoping that it would give positive impact to both consumers and merchants.
I think we are close to that. Although it is true that considering current markets volatility most of businesses are afraid to take some steps towards the tokenization of their product. One core element is that BTC and the rest of the cryptomarket is facing radical ups and downs from time to time making impossible for merchants to foresee the future. But it is also true that neither merchants nor consumers understand the benefits from taking part in an ecosystem that each token has to offer. For example tapnetwork helps businesses to reward their customers with discounts etc. by allowing brands to use their personal data for advertising purposes. And there are others too that empower businesses to tokenize their products in different ways. After all, one does not simply could predict the future but surely one can take advantage of blockchain systems in order to make profit in the long term, hence the time will come that everything we purchase will be tokenized.