ICOs are the biggest gamble possible when it comes to crypto. You're basically paying for an idea. If I didn't care about my money, maybe I'd invest into an ICO.
The large number of ICOs that appear makes each project not seen selling their quality. Even good projects seem to have been disguised by similar projects that offer more bonuses. It's very disappointing because the low standards for starting ICO are so affordable that many people can make it very easily and end up failing because they can't convince investors to buy their coins on target.