These are my favorite projects on the NEO blockchain: NEX, nOS and still Red Pulse (PHX) athough it has fallen so much from it's ATH. No financial advise

Thanks, I was planning to check all NEO-based projects and will start right now with checking these. Thanks for advise)
Neo has a very big problem with branding. Western investors are in no hurry to buy and invest. And the network itself requires amplification. Because with each increase in use there are problems that come to the surface.
As for me branding is fine. May be you meant some marketing especially in particular Western region?
As branding looks fine for me, including name, logotype, etc.