Bitcoin is a different thing to different people. To the average consumer, it is a way of sending your aunt up north money without having to deal with bankers or fees, or alternatively a way of buying drinks without having to fiddle through change. To the investor, it is a commodity which can be used to get rich, sometimes quickly. To the cryptographer, it is a fascinating application of their science. To the economist, it is a fascinating and unique concept to observe. To the anarchist, it is freedom from the state and spying. It is because of how Bitcoin can be so many things to so many people that gives it its power.
It does not suit the average consumer. It's prices varies too much.
The currency should try to reduce the factors it's price depends on in the technical front so as to reduce the variables on which it's price depends on.
External factors will always vary the price of any cryptocurrency regardless of the technicals. External factors also includes initial demands of a new coin.
Technical front = mining process.