Hello ANN.
I'm interested in the project because the idea seams fresh. How is the choice of alcohol type fell on the whiskey? Some statistics or just the team's taste?
Hi. There are some mathematics about that: total volumes of whiskey market have also risen significantly in recent years, with literal figures declining slightly in 2017 as well as in a few markets. In Germany alone, sales rose from EUR 735 million in 2010 to a forecast EUR 886 million in 2018, with the price per litre increasing in particular.
I see. So financially it is like the backing and standardizing the token?