After many ICO from last year people started to learn that it is not the way to earn money.Any ICO needs time for development. At bull season any of the ICO tokens can hit x5 x10 las year, but in this bearish market condition its changed normally it goes down 5x-10x.
Yes, of course you are right, but in spite of bears, many projects today have collected very good capitalizations for projects, so I see that, in general, its not at all so important what time you are doing today.