Price seems pretty stable to me at 950. Until the next ramp if course. 
Yes, I was thinking if Amazon allowed payments, then flux; but I expect that would happen parralleled by easy options to everyone to buy coin.
If they don't offer any kind of difference on the price why mainstream people will trade fiat for BTC pay the commission and buy the item they want. I still thinking its needed any economic attractive to the mainstream people.
it will be possible to sell items cheaper for btc since there is no credit card transaction processing fees and zero risk of fraud or chargebacks from btc customers
they could shave off a few % for btc users if they were so inclined