This sounds interesting. Virtual reality is a future such as blockchain as well. Decentraland is became very popular already... May be this project will become popular too.
But how you will monetize this?
I think they will use utitlity tokens to pay for services and purchases inside the VR.
Does the token have holding value where people can get something by holding it or perhaps there is a mechanism to support and increase the token price? If there is anything rather than just relying solely on the law of supply and demand.
From what you just say The world inside the VR will be able to use their tokens. The problem is that not everyone can afford a VR equipment. At the moment they are very expensive. It would be better to start with augmented reality and with virtual reality, as it would be much easier for ordinary people to access its platform or services.