We need PR, marketing, simplification, and more liquidity. And most of all, we need products and services which make good use of bitcoin, something like silkroad... just more legal.. when it comes to silkroad, bitcoin fulfilled an actual need. We have yet to see an effective micro payment system, I want to see something that works in a SINGLE click.
Might be worth looking into seeing if Flattr (
http://flattr.com/) would support multiple currencies, including Bitcoin.