This sounds interesting. Virtual reality is a future such as blockchain as well. Decentraland is became very popular already... May be this project will become popular too.
But how you will monetize this?
I think they will use utitlity tokens to pay for services and purchases inside the VR.
Does the token have holding value where people can get something by holding it or perhaps there is a mechanism to support and increase the token price? If there is anything rather than just relying solely on the law of supply and demand.
For a utility token i believe taking some percantage of tokens out of circulation is a must.
Like buying tokens with some percentage with the profit or just burning a ratio of all transactions. But something should be implemented.