I think the price margin, just increase with every crash. The crash percentages might be more or less the same, but there are a huge difference between a crash from $30 to $5, compared to a price crash from $19 000 to $4000.

The recent price crash from the ATH of $19 000+ just got a lot more media attention, because the amounts of the coins, was much higher than before.
People are also confused with the Market cap statistics that are being misused on social media, to make things look worst than it is.
Isn't it just a psychological effect? If you invest $1,000 at ATH, the amount of money you lose on a $30 to $5 crash is the same as on a $19,000 to $3,000 crash.
As for the media attention, I think the bigger factor is that Bitcoin became much more popular over the years, in 2013 you'd read about it in some tech blogs and specialized sites, in the last year the rally was featured on national television around the world.