1. What are your personal the must-haves for an exchange to be of any interest to you?
Security and a trained support team who can solve all problems in a short time and interact positively with users "the most important thing especially for new platforms."
Fees, Altcoins and other things can be improved and ignored compared to what is stated above.
ps: we are launching a new crypto-to-FIAT exchange (starting with /EUR pairs) and would love to get tips from the crypto community on their needs in order to build a durable exchange.
What you say is unprofessional, which is a negative indicator when talking about a platform"Trust", you need a strong team with experience in this field.