Low transaction fees for me is of utmost importance,i tend to go for the once that are affordable and that's definitely not at the expense of security,which definitely stands out as one very vital reason for my choice of exchange
I also go for exchanges that tends to protect my identity,i can hardly give that away all in the name of KYC
ps: we are launching a new crypto-to-FIAT exchange (starting with /EUR pairs) and would love to get tips from the crypto community
I do hope you have a nice project on ground,and you're working well to succeed,it definitely wouldn't be easy getting enthusiast to trust a new exchange,but goodluck