25 % of funds for marketing - is that a lot or a little?
Marketing today is not a function; it is a way of doing business. So, the more money you have to spend on it is the better.
The technology comes first, the ability to market follows. The technology embodies adaptability, programmability, and customizability; now comes marketing that delivers on those qualities.
Its true, the technology comes first so that product development will be the focus of most of the EndChain funds.