Fortunately, they didn't take this watch to start an ICO.
We've seen a lot of madmen, and as long as any related to Bitcoin, they can use it to do an ICO, and it usually causes the reputation of Bitcoin to get worse.
Who is the next? Maybe someone should consider the Ethereum series of watches. LOL.
Both the company that made the BTC watch didn't do an ICO, and the company that made the blockchain certificates of ownership/update/transfer didn't do an ICO. They are both just regular companies. Which is really cool because not only is this the first Bitcoin watch that I know of, it is always the first watch with a blockchain certificate too.
That Hublot watch is soooo pretty but you don't get a blockchain certificate. You just pay with BTC and they engrave your tx hash on the outside. Otherwise, it is just a regular Hublot watch with nothing related to Bitcoin on it.
Somebody who looked at my Bitcoin watch told me, "Your watches history and identity is live on the blockchain, that Hublot watch just has some blockchain written on it." hahaha