Without an ICO or token sale, how do you want panic on getting your project to the secondary market and how would trading volume be generated without token holders?
Decentralized exchanges required the least permissions and could list coins without the approval of the project developers.
You'd need to build a community though before marketing your product.
Hi, we have a community of 3000 followers twitter and distribution via airdrop to all interested, in this way we achieve our token holders. Have you heard of him? ILOVE Token.
Decentralizing love ...

) Many thanks for your words and help.