I don't understand the trouble here...
No trouble really. Just quite amusing seeing many users complain how hard it is to get merits and at the same time so many merits are basically thrown away.
The way signature campaigns are going the payment for each rank will continue to go in a downward fashion due to the amount of people doing it and even higher ranked members not caring what they are advertising.
I think for the higher ranks the payments might go up, depending on the market conditions of course. There is a very clear trend of high-rank accounts being destroyed far quicker than new ones being promoted.