That is the problem of many bitcoin users. They always think of bitcoins going to the moon and skyrocketing without thinking that bitcoins is basically meant for peer to peer transfer and not as investment vehicle to give much profit.
There is a target, and set goal and then there's the reality. The reality of bitcoin now is that it's volatility makes it unsuitable for daily payments. And also makes it perfect for trading and price speculation.
Anyone who bought purchase it at a certain value and if you bought anytime this year, you are currently at a potential loss.
Bitcoin would be treated for it's profit value, till it goes mainstream and gets mass adoption