That's the market and it happens, even not only ethereum, the whole market is down, so nothing to worry. Many people are barking against Ethereum, but they don't know ethereum is a game changer. These people will not even know when the whole Ethereum game will turn out. So i think, this is the best to buy ethereum as much as possible.
I agree, people really don't understand what Ethereum do, it is far from just a cryptocurrency. And there are so many projects built on top of it, if any of those do well which i'm sure they will, than Ether price is sure to rise.
Plutus project is built on Ethereum and they're launching in Q1. They allow users to pay in crypto at over 40 million stores worldwide by seamlessly converting it into regular fiat currency before the merchant receives it. Uses the existing visa infrastructure and they've already got a working beat product out. I have faith that they could be big in a couple of months.