I will use if the product is useful to me. Many people only focus on money and trading. They forget the products of the products they invest.
Every ICO has only rare platforms that are usable for individual mostly its purpose is targeting for company and I don't believe people are participating ICO that only usefull for them because the reality is all we do in crypto is to gaun profit for money that is why we select platform that useful for everyday use of people so that we have a big chance to success.