Now, crypto is a currency people can choose to use. They don't have to. We need to build it as good as possible so that people who choose it, can. And those of us who want and have time and resources, focus on building good showcases, demonstrating that it works. Is rapid adoption that necessary? We need to be able to learn as we scale upwards. Right now, we're in the middle of the development after having learnt that "on-chain isn't the be-all end-all scaling solution". It was a fight getting here, and in the end the big-blockers went and created their own coin, which I think was good for all parties. Has it gone viral already, in a way?
For cryptocurrencies to go viral and obtain mass adoption, crypto has to be integrated into everyday life such as grocery shopping or buying a coffee at at a cafe. X Infinity is a group that has created a Crypto Wallet/Debit Card linked with MasterCard. So far this is how to try to obtain mass adoption, explained better here
https://medium.com/@XIF_Official/x-infinity-marketing-strategy-getting-merchants-and-consumers-onboard-34e2218aaa54.