The product will be the thing that is key as an attraction for investors. successful and not necessarily the product would be decisive for it. to use it or not will depend on the quality of the course and its benefits. When it does good to use then use it is not a problem.It is also what helps you decide if you want to make short term investments into the project or if you want to make long term investments into it.If an ico is going to be a success then it needs to have a good product.