I've been watching this project for almost one year now. The team has always been distant from this forum. Is there any platform that the team actually uses for communication?
Having lack of communication within the community could have a negative effect on this project and I hope they will no be misinterpreted by the project's supporters and do the necessary actions to correct it.
I dont think that it will be misinterpreted. They are specialists in medicine, but novices in marketing.
Their marketing advisor, if they have one, has failed.
The result will be less money, that's how easy it is.
So it will have a negative effect, of course, but they can change it if they react soon.
But therefore they had to read along and react correctly.