Never mind. I have my source, you have your feeling about it. Do what you wanna do...
It's not a "feeling" that's telling me this, it's a calculator

I don't want to detract from you guys that have been busy mining for weeks (days ?), but if you're going to spend good btc on a coin that comes out of the gate at 4 decimals, with 121,000 being added to the supply each day then there's got to be a reason why, otherwise it's going straight to zero after 2 hours on Crypsy.
Nobody even knows who this "one big german marketing agency" is that has 21 employees and 8 million euro in turnover (b.t.w. that is actually a very 'small' marketing company).
Looks like a pure pump & dump exercise to me. Doesn't mean it's not hanging on to it for 24 hours after opening, but I'd be interested to hear if anyone has anything to add to my analysis or if I've basically covered everything.