I hadn't heard of your crypto yet before this thread.

You may need to get press releases out there and perhaps try to reach a younger audience via Reddit and so on.

I do know for a fact that traditional marketing channels don't really perform for cryptos. Cryptos require word of mouth marketing. A trusted person to convince another one to use cryptos. When you spend $$$ on TV and so on you're not really touching the "trust " side of people's desire to invest in crypto.