In high-school as well as pre-undergraduate education, two distinct categories arise in respect to digital transformation. The first relates to engagement, where the personal information known for each student is utilized to deliver relevant and targeted communications at the right time and in the right manner. Ideally, this can be achieved through a number of channels, largely depending on the context. Potential applications include chatbots, text messages, emails and mobile apps, all of which the modern-day student is familiar and comfortable with.

The second category enables the first: a foundation of data where student information can be used to determine when that communication should occur, through which channels it should take place, and how best to achieve optimal engagement from students. The information in question is compiled from website clicks and visits, mobile device behaviour, digital footprints, as well as academic and ECA performance tracking. The aforedescribed data collecting methods remain primitive at present, with significant scope for growth and expansion in the near future.

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