In this bearish times on the market right now I believe the only solid project will survive.
And this will be not the genereal-use blockchains with 1000000+ transactions, but the ones with the product for real customers needs.
And for myself I can see the real value if I had a payment method just inside Trello. If I could track the progress of the project and then in one click make a payment for contactor
Agree with you. Blockchain is not the goal in itself, just a tool. So I also follow this project