If devtome's subsidy is perpetual without justification, then that's cool - creative commons writing is considered valuable for the mere sake of writing - but it's at the cost of everything else this project could be and that doesn't work for me.
Could writers expect a half decent residual on ad revenues over time?
Some cons that come to mind are that it would likely shape successful writers; successful in the sense of reward in DVCs; to write in a fashion that is search engine friendly and could possibly put a bias on the writing if the motivation was reward related.
If their share in ad revenues was perpetual then is it possible to see the same reward, or better, over time that may, now, be had in one time share splits?
- Nova
[ Edit: typo ]