Creating a product (cryptocurrency) isn't easy and getting people to use your product is JUST as difficult. So far we've done Airdrops, Affiliate Programs, Social Media sharing, and Press Releases, with the marketing strategy all explained here
https://medium.com/@XIF_Official/x-infinity-marketing-strategy-getting-merchants-and-consumers-onboard-34e2218aaa54. Our company has created a cryptocurrency wallet/ debit card linked with MasterCard so you can use it to buy a cup of coffee or go grocery shopping with based in South East Asia. For an AltCoin like this, how would you guys go about reaching out to real users?
Heavy promotion is all you need. You will need to fix a good amount of budget for promoting your project. Press release was a good idea. But since your project is mainly focusing on South East Asian people, you will also need to move your promotion and focus mainly towards them. The Social Media sharing won't actually help much (I am talking about paying people to share post, comment, tweet etc.) since most of them just use fake profile, i guess you who what I meant.
Try promoting your project using the help of some other platform, like promote your project on well known SEA blogs, news press and forum. Show what you guys have to offer them.