The market will survive as long as there will be someone trading, selling/buying or using a BTC as a payment method. I have recently discovered a whole community of people that are into using a BTC as a payment method. They don't care what the value of the coin will be, they simply don't want to have any more contact with the banks and they enjoy using a BTC for all their transfers, transactions and payments. This is the proof that it will prevail, we are all looking at different sides of BTC, have different expectations and exploring its different benefits.