We're not talking about a rise in the market here, OP is stressing a point about investing in the right coins and not the ones you "love" or subscribe to

Back to topic:There is nothing to love in a coin, even the bitcoin per se, it's all about maximizing profits from that available ones, and whichever is giving you profits at a particular time,you could tend to fall in "love" with it
Most people have earned a lot from the bitcoin,and the moment there is a crash,they start cursing and swearing
So it's absolutely about profits,and for now I can see no other than bitcoin or the Eth being profitable