One of the reasons behind the cryptocurrecny projects is to convince investors into storing their tokens for the future. long term investments. thereby holding the tokens and avoid trading. currently, trading platforms are engaging into trading competitions apparently to promote their platform and also the tokens as well. Are their no effects of these to the community and the project developers?
It creates interest and volume in a token from people who otherwise wouldn't notice it. It's a win-win situation. The token developers get recognition for their token and increased interest. The exchanges get increased trading volume and so increased profit from fees.