Smart people invest in Bitcoin Sport, because it is better than Bitcoin, but for now it costs less than $ 0.20. See the comparison table here
https://bitcoin-sport.org/Do you think that Bitcoin is too popular and expensive brand?
IPhone is so expensive, and people buy it. because the company Apple is a quality marketing campaign, and convinces people that their product is of high quality.
How can you compare Bitcoin to an iPhone? Those two things couldn't be more different from each other.
Bitcoin is also a popular brand. He has a lot of problems, but his price is very high. There are a lot of recurrent cryptocurrencies, the price of which is still low.
Bitcoin is so much more than a brand. Bitcoin is a new social paradigm. Now you could argue the iPhone is also about a new social paradigm, but then still Bitcoin takes it way beyond the iPhone.
Bitcoin is a new world order and the community has recognized its price. IPhone is just a mobile phone.