I bet this is the ideal time to invest into this project now that ETH is much affordable as compared to previous months price and this could generate very good ROI in a matter of months once its platform has been released. But we must ways remember to invest only at we can afford to lose since investing is risk taking.Imho.
Its hard to believe how affordable is ETH now in comparison to one year back yes. U might be right, if the trend turns upwards this would be a great time for them to raise money in ETH.