There are a lot of ICO with promising products. In fact, many projects launch ICO because they want to reach the next level and make a company more successful.
Do you use or plan using these products?
Yes, product and a very good one should be the essence of every project. This should be the concern of every investor. Sometimes an investor might not have the intention of using a product, but might just want to support the product because he believes in it. Hen sometimes, the product might be a useful one to the investor, and in that case, he will be very glad to use it.