I have a suspicion that the title is the truth and the OP is a smokescreen. He's probably looking for people to PM him about selling him merits, because he thinks there'll be some who'll do it--and he's probably right. Keep an eye on his merit score, see if it changes at some point and who gave him his first merit.
It's either that, or this is just a thinly-veiled merit-begging attempt.
You are absolutely right. The title alone is a clear indication, sandwiched with emojis only seen in the altcoin Ann and Bounty boards. An indirect advert of sorts