Well, I wouldn't use the word "merely". We are offering at least industry standards when it comes to speed, security, usability, and transparency (note that we can't do instant miracles while we have to keep the soft cap low). Above all that our exchange approaches the industry, its' users and investors in a way that is currently nonexistent.
Since you are focusing on the platform and not the project as a whole, I will try to leave the advantages that are associated with the ICO.
-snip
Regarding the very last paragraph, you actually just described what you tried to solve from the paragraphs above, or in other words, what your competitive advantage is, compared to other stronger exchanges. Emphasizing and highlighing these points as well as opening broad discussions about these features will hopefully helps raising awareness and attracting investors. Of course, the discussion, or rather interrogation, is not ended this way, there are lots of scamming projects these days that I, as well as many other investors, will have to do their due diligence regarding investmens as well as helps informing others about how legit certain projects are. One of the way to provide the information is through thorough QnA session, because if the project is legit, then they won't find any difficulties attending the inquiries, otherwise they will.
Apropos, id I may ask further about the buyback, which mostly is the major point to appeal investors, will it be pegged at ICO rate or will it follows the future trends?
Also, I might have missed regarding the legality of this project, is your exchange already registered and where?
Since you are from Hungary, are you approved by the Central Bank of Hungary to hold your operations?
Legal docs are one of the basic requirements to fulfil in order to hold legit operations.