At Kinesis they believe:
Your money and your identity should be safe
Your money should be fair, equal and honest
You should own your money in the fractional banking system the banks own it
You should control and have trust in your money
You should be able to bank outside the banking system
Your money should be an effective store of value and efficient medium of exchange globally
Your money should be stable and hold its value over time
Your money should be universal have global appreciated value, acceptance and application
You should be able to securely, efficiently and cost-effectively transact in and transfer your money around the world in real-time
Your money should not be eroded in value by inflationary money printing
You should not be forced to be subjected to the risks attached to the centrally controlled legacy fiat money and fractional banking systems
Your money should be transacted in a trustless decentralised system
You should be able to transparently see in real-time the verified reserves held securely in trust backing your money
You should be commercially rewarded for utilising your money and spreading the Kinesis vision