This is one of the best looking white papers I have seen, tech, business use cases, team , experience. This could have some mileage in it, will be watching with interest how they grow the social but maybe they have business targets lined up with that team. I also like the presentation of token value drivers, most important for investor.
I know a few of these team members and you are correct. They know what they are doing and are building something that will be profitable for all who are smart enough to see that this is the real deal.