It seems to me that the project should get recognition in one country from more representatives of cafes and restaurants, and gradually move on. The team already defined its strategy?
Do you already know in which country this project will be launched? And how quickly he will move around the world. I would like to understand this all.
About that about this project will be launched in a country where I also don't know myself and I suggest it is better to ask the team because surely they know everything but after all it depends on the personal decisions of each