Maybe he is a member of this forum too and I am a bit curious what really happened there that pushed him to do that, they say that it is an advertisement, well, in his own way of advertising.
It is one of a kind crazy thing only seen in movies 
, after reading the news all i could remember was the scene in the movie Man on a Ledge where they throws money to distract their other activities 
. He wanted to do something crazy with the money he made and he has made news headlines all over the world, if he can throw money like that he can get rid of the legal stuff too. 