They are developing a stable coin-a type of digital currency pegged to the U.S. dollar as bitcoin have high volatile nature.
This is a good thing that big names are moving into crypto world now.
Actually no. What they do is not really a crypto currency as we know it, it's more like in-company centralized digital FBDollar. They don't really move into crypto world.
They have just find out that with little effort they can do some more "tax optimization". And why not, if the idea is catching up, maybe they even earn money from this "coin".