That (campaign management) is not really the problem either. The real root is in the incentive model. The incentives currently encourage people to shitpost (in various ways) to make money. It's just simple as that. Loads of the shitposting is in a hidden format. E.g. a drama/opinion threads full of nothing, straws of nuances "sophistically" discussed for hundreds of posts. You can make "contributions" that are actually not interesting to anyone (and nobody reads them anyway). Walls of text, directly from brain to keyboard without any filtering or attempt at coherence. So many posts are just mindless blabbering, stating the obvious or stating some nuances or semi-irrelevant aspects/ideas about the subject.

So shortly, content is highly uninteresting, people just post and post and post but never really carefully read or dig in to the topics (at least in certain boards). Deeper thinking doesn't happen, because moving on to shitpost elsewhere is so much more easier and gets you more money.

Solutions? Change the incentive model, but how?