The Ethereum hard fork might be one of the game changer that can flip up the market condition, it will happen soon so time to buy more ETH before the price goes up when approaching the hard fork 
This is what is called marketing and it is definitely planned from the beginning of the creation of ethereum.When someone creates objects and objects that do not have a price, there must be an update including bonuses and repairs.
Ethereum has now given the lure of HARDFORK. LOL
The problem is that some people don't understand that a hard fork doesn't mean the creation of a new coin (well, there is a new coin but it's ETH and not something like BCH etc.)